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Whether someone is just starting out or has been in business for years, one thing remains the same: businesses need an online presence. In fact, not having an online presence is probably the best way not to be successful.

As consumers continue to become savvier in their buyer journey, businesses need to be where they spend most of their time. But for some businesses, knowing when and where to post can be overwhelming.

Read on to learn how social media scheduling tools can take the guesswork out of posting.


Benefits of Social Media Tools

Social media tools are more than just convenient. When used correctly, social media scheduling can streamline the process, allowing marketers and business owners to create more quality content. These tools also give businesses an inside look at analytics, which also helps create a solid marketing strategy.


Sprout Social

Sprout Social lets businesses post on multiple platforms both at the same time or when the target audience is online. It also gives valuable insight into which type of content people are engaging with. It has an interactive social media calendar that can be tailored to suit individual needs. Since well-known brands usually market on a global level, posting in various time zones at specific times boosts engagement and brand awareness.



Hootsuite is another social media scheduling tool that lets brands schedule posts for a later time. There are a variety of plans to choose from, so it’s possible to create and schedule posts for both current and future dates on multiple platforms. Hootsuite offers personal and business accounts. It also has a free plan for those just starting out.



Next on the list of possible options is Buffer. Buffer offers a lot of freebies to make social media posting easy. Businesses get up ten free posts and unlimited posting with a paid subscription. Buffer also has a mobile app, which makes it easy to add web links on the move. Similar to Hootsuite and Sprout Social, Buffer also offers free learning resources.


The Takeaway

When it comes to building an online presence, what’s posted, where, and when can make all the difference. Using social media tools gives businesses, especially new startups, and entrepreneurs the extra set of hands they need while climbing the ladder of success.