by carlodupone | Aug 31, 2020 | Blog, Carlo Dupone, Marketing
Business owners pay for traffic to generate leads for their businesses. However, advertising has become a less effective way of gaining customers due to ad blockers. Content marketing generates leads to offset the loss of revenue that comes from advertising dollars. A...
by carlodupone | Jul 28, 2020 | Blog, Carlo Dupone, Marketing
With today’s intense competition in the marketplace, it’s essential now more than ever for businesses to identify and market to the right demographic and target group. These are the people who are most likely to buy a company’s products or services....
by carlodupone | Jun 3, 2020 | Blog, Carlo Dupone, Marketing
There’s not one business niche that doesn’t need a social media presence. To have a social media presence, a company needs a solid social media plan. Creating a social media plan takes, well, planning. While personal accounts can be more whimsical with posting,...
by carlodupone | Jun 3, 2020 | Blog, Carlo Dupone, Marketing
Social media can be an effective way to build your brand and connect with your customers. It can also drain time and resources that could be better spent elsewhere. So what are the secrets of digital marketers who are effectively managing social media? This is one...
by carlodupone | May 7, 2020 | Blog, Carlo Dupone, Marketing
Whether someone is just starting out or has been in business for years, one thing remains the same: businesses need an online presence. In fact, not having an online presence is probably the best way not to be successful. As consumers continue to become savvier in...