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Carlo Dupone's Blog

Content Marketing for Your Business

Content Marketing for Your Business

Business owners pay for traffic to generate leads for their businesses. However, advertising has become a less effective way of gaining customers due to ad blockers. Content marketing generates leads to offset the loss of revenue that comes from advertising dollars. A...

Finding Your Marketing Demographic

Finding Your Marketing Demographic

With today's intense competition in the marketplace, it's essential now more than ever for businesses to identify and market to the right demographic and target group. These are the people who are most likely to buy a company's products or services. Sometimes,...

Top Tools for Scheduling Social Media Posts

Top Tools for Scheduling Social Media Posts

Whether someone is just starting out or has been in business for years, one thing remains the same: businesses need an online presence. In fact, not having an online presence is probably the best way not to be successful. As consumers continue to become savvier in...

How to Create Social Media Content and Strategy

How to Create Social Media Content and Strategy

Creating a loyal following in the over-saturated virtual world takes strategy, specifically content that entertains and delights. Below are a few ways to create content that converts, even before it’s posted. Content Reigns Supreme: Albeit the written word or viral...

How to Create a Great Video Marketing Campaign

How to Create a Great Video Marketing Campaign

Marketing specialists confirm that videos are necessary for business' growth because they increase the flow of traffic to websites and help generate leads, along with client conversion. Business owners must create videos because the majority of their clients spend a...

Digital Marketing Trends of the Past 10 Years

Digital Marketing Trends of the Past 10 Years

The past 30 years has seen digital marketing evolve from a niche platform into the dominant promotional format. Tools like SEO and analytics that were in their infancy ten years ago have now become indispensable resources that no business can afford to discount. The...

Top Challenges Facing Online Marketers

Top Challenges Facing Online Marketers

Online marketers have a tough job, and every marketer faces unique challenges. One of the biggest challenges facing the industry is forecasting the future of advertising based on what is happening now. As with everything in life, marketing is about changes and trends....

5 Best Digital Marketing Tools for 2020

5 Best Digital Marketing Tools for 2020

Where would be without efficient digital marketing tools? Great tools will automate tasks and help you better organize your work. If you have the right apps and know how to use them, you can save time, lower your risk of missing things, create a steady workflow, and...